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Article
Publication date: 8 February 2016

Helder Gomes Costa

This study aims to use a graphical approach to highlight the differences between outranking and preference relationships. The outranking principle is based on a structure of…

Abstract

Purpose

This study aims to use a graphical approach to highlight the differences between outranking and preference relationships. The outranking principle is based on a structure of non-dominance, which differs from the usual structures of preferences.

Design/methodology/approach

To reach the objective, the paper makes a deep analysis of outranking and preference relationships and uses graphical representation to highlight the differences between these two concepts. Graphical interpretation is also used to support the results form ELECTRE I and to highlight misinterpretation of results, such as rank reversal in ELECTRE I.

Findings

The results show that the assumption of rank reversal while using ELECTRE I is a mistake.

Originality/value

It was not found in literature a previous work paper that demonstrates a result like this one.

Details

Journal of Modelling in Management, vol. 11 no. 1
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 1 October 2003

Joseph S. Sherif, Rod Ayers and Tommy G. Dearmond

Organizations more often than not lack comprehensive security policies and are not adequately prepared to protect their systems against intrusions. This paper puts forward a…

1548

Abstract

Organizations more often than not lack comprehensive security policies and are not adequately prepared to protect their systems against intrusions. This paper puts forward a review of state of the art and state of the applicability of intrusion detection systems and models. The paper also presents a classification of literature pertaining to intrusion detection.

Details

Information Management & Computer Security, vol. 11 no. 4
Type: Research Article
ISSN: 0968-5227

Keywords

Open Access
Article
Publication date: 12 April 2018

Hooria Jazaieri

The purpose of this paper is to make the case for bringing compassion to students in educational settings, preschool through graduate school (PK-20).

13390

Abstract

Purpose

The purpose of this paper is to make the case for bringing compassion to students in educational settings, preschool through graduate school (PK-20).

Design/methodology/approach

First, the author defines what is meant by “compassion” and differentiates it from the related constructs. Next, the author discusses the importance of bringing compassion into education, thinking specifically about preschool, K-12 (elementary and middle school/junior high/high school), college students, and graduate students (e.g. law, medical, nurses, counselors and therapists-in-training). The author then reviews the scant empirical literature on compassion in education and makes recommendations for future research. In the final section, the author makes specific and practical recommendations for the classroom (e.g. how to teach and evaluate compassion in PK-20).

Findings

While there is a fair amount of research on compassion with college students, and specifically regarding compassion for oneself, as the author reviews in this paper, the field is wide open in terms of empirical research with other students and examining other forms of compassion.

Research limitations/implications

This is not a formal review or meta-analysis.

Practical implications

This paper will be a useful resource for teachers and those interested in PK-20 education.

Social implications

This paper highlights the problems and opportunities for bringing compassion into education settings.

Originality/value

To date, no review of compassion in PK-20 exists.

Details

Journal of Research in Innovative Teaching & Learning, vol. 11 no. 1
Type: Research Article
ISSN: 2397-7604

Keywords

Book part
Publication date: 9 October 2019

Linda Chisholm

Abstract

Details

Teacher Preparation in South Africa
Type: Book
ISBN: 978-1-78743-694-7

Article
Publication date: 1 January 1951

IT is too early to examine what the change of Government may portend for libraries sustained attract malign attention from any party. We are aware enough, however, that a time of…

Abstract

IT is too early to examine what the change of Government may portend for libraries sustained attract malign attention from any party. We are aware enough, however, that a time of financial stringency lies ahead for every public activity. In book production, the restrictions on imports may worsen a position which is bad enough as it is. There may not be a sinister intention in the gesture of cutting the salaries of Cabinet Ministers by a sum which for several of them represents about £25 or about a half crown a week on such salaries as librarians earn. We hope there is not. Although all good Britons will make necessary sacrifices; but they want to be sure that they are necessary and not, as usually is the case, merely attacks on public servants. We are told that there will be no Geddes axe this time, but experience shows that the politician can always find a way of reversing a statement in what he imagines to be the public interest. Fortunately those likely to be affected are better organized than they were in the early twenties.

Details

New Library World, vol. 53 no. 16
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 July 2000

Francis Piron

The country‐of‐origin effect and product consumption conspicuousness are examined. This study strengthens our understanding of the importance of the COO effect as it is…

20972

Abstract

The country‐of‐origin effect and product consumption conspicuousness are examined. This study strengthens our understanding of the importance of the COO effect as it is investigated with respect to consumers’ purchasing intentions of public vs. private and luxury vs. necessity products. For instance, does the COO effect differ in its importance in the purchasing decision of conspicuous vs. inconspicuous products? A product’s country of origin has a stronger effect when considering luxury products. The conspicuous aspect of the consumption comes second.

Details

Journal of Consumer Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 1 September 2001

39

Abstract

Details

International Journal of Health Care Quality Assurance, vol. 14 no. 5
Type: Research Article
ISSN: 0952-6862

Content available
Article
Publication date: 1 November 2001

Barbara Morris

31

Abstract

Details

International Journal of Health Care Quality Assurance, vol. 14 no. 6
Type: Research Article
ISSN: 0952-6862

Open Access
Article
Publication date: 1 February 2023

Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang and Haryani Primanti

Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the…

2697

Abstract

Purpose

Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the center or heart of a consumer’s life. While its role in the fast fashion industry is prominent, its drivers and effects have not been comprehensively studied. This study aims to investigate the relationships between three psychological drivers (i.e. fashion-conscious, chronic shopping orientation and self-esteem), one behavioral driver (i.e. the average frequency of shopping), brand centrality and relationship quality in the fast fashion industry.

Design/methodology/approach

A survey of 250 fast fashion consumers was conducted and partial least squares-structural equation modeling (PLS-SEM) was used to analyze the data.

Findings

The study shows that fashion consciousness and chronic shopping orientation are positively related to brand centrality, whereas self-esteem is negatively related to brand centrality. The findings also show that shopping frequency moderates the relationship between fashion consciousness and brand centrality, and between chronic shopping orientation and brand centrality. Post hoc analysis indicates that brand centrality fully mediates the relationship between chronic shopping orientation and relationship quality.

Originality/value

This study is one of the first studies to investigate the psychological and behavioral drivers of brand centrality.

Objetivo

La centralidad de la marca es una relación religiosa entre marca y cliente que se refiere al grado en que una marca está en el centro o corazón de la vida de un consumidor. Aunque su papel en la industria de la moda rápida es destacado, sus impulsores y efectos no se han estudiado exhaustivamente. El presente estudio investiga las relaciones entre tres impulsores psicológicos (la conciencia de la moda, la orientación a las compras crónicas y la autoestima), un impulsor conductual (la frecuencia media de las compras), la centralidad de la marca y la calidad de las relaciones en el sector de la moda rápida.

Diseño

Se realizó una encuesta a 250 consumidores de moda rápida y se utilizó (PLS-SEM) para analizar los datos.

Resultados

El estudio muestra que la conciencia de la moda y la orientación a las compras crónicas están positivamente relacionadas con la centralidad de marca, mientras que la autoestima está negativamente relacionada con la centralidad de marca. Los resultados también muestran que la frecuencia de compra modera la relación entre la conciencia de la moda y la centralidad de marca, y entre la orientación de compra crónica y la centralidad de marca. El análisis post-hoc indica que la centralidad de la marca media totalmente la relación entre la orientación a las compras crónicas y la calidad de las relaciones.

Originalidad

Este estudio es uno de los primeros en investigar los impulsores psicológicos y conductuales de la centralidad de marca.

目的

品牌中心性是一种类似于宗教的品牌-客户关系, 指的是一个品牌在消费者生活中处于中心或核心的程度。虽然它在快速时尚行业中的作用很突出, 但它的驱动和影响还没有得到全面的研究。本研究调查了三个心理驱动因素(即时尚意识、长期购物取向和自尊心)、一个行为驱动因素(即平均购物频率)、品牌中心性和快时尚行业的关系质量之间的关系。

设计/方法/途径

对250名快时尚消费者进行了调查, 并使用部分最小二乘法-结构方程模型(PLS-SEM)来分析数据。

结果

研究表明, 时尚意识和长期购物取向与品牌中心性呈正相关, 而自尊心与品牌中心性呈负相关。研究结果还显示, 购物频率分别调节了时尚意识以及长期购物导向对品牌中心性的影响。事后分析表明, 品牌中心性在长期购物取向和关系质量之间具有完全中介作用。

原创性/价值

本研究是最早研究品牌中心性的心理和行为驱动因素的研究之一。

Article
Publication date: 25 December 2023

Chloe Preece and Alexandros Skandalis

While the spatial dimensions of augmented reality (AR) have received significant attention in the marketing literature, to date, there has been less consideration of its temporal…

Abstract

Purpose

While the spatial dimensions of augmented reality (AR) have received significant attention in the marketing literature, to date, there has been less consideration of its temporal dimensions. This paper aims to theorise digital timework through AR to understand a new form of consumption experience that offers short-lived, immersive forms of mundane, marketer-led escape from everyday life.

Design/methodology/approach

The authors draw upon Casey’s phenomenological work to explore the emergence of new dynamics of temporalisation through digitised play. An illustrative case study using AR shows how consumers use this temporalisation to find stability and comfort through projecting backwards (remembering) and forwards (imagining) in their lives.

Findings

The proliferation of novel digital technologies and platforms has radically transformed consumption experiences as the boundaries between the physical and the virtual, fantasy and reality and play and work have become increasingly blurred. The findings show how temporary escape is carved out within digital space and time, where controlled imaginings provide consumers with an illusion of control over their lives as they re-establish cohesion in a ruptured sense of time.

Research limitations/implications

The authors consider the more critical implications of the offloading capacity of AR, which they show does not prevent cognitive processes such as imagination and remembering but rather puts limits on them. The authors show that these more short-lived, everyday types of digitised escape do not allow for an escape from the structures of everyday life within the market, as much of the previous literature suggests.

Practical implications

The authors argue that corporations need to reflect upon the potential threats of immersive technologies such as AR in harming consumer escapism and take these into serious consideration as part of their strategic experiential design strategies to avoid leading to detrimental effects upon consumer well-being. More nuanced conceptualisations are required to unpack the antecedents of limiting people’s imagination and potentially limiting the fully fledged escape that consumers might desire.

Originality/value

Prior work has conceptualised AR as offloading the need for imagination by making the absent present. The authors critically unpack the implications of this for a more fluid understanding of the temporal logics and limits of consumer escapism.

Details

European Journal of Marketing, vol. 58 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

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